Assos

Assos is a Swiss cycling clothing brand that was founded in 1976 by Toni Maier. The Assos mission is to "transform the rider" by creating technologically advanced, high-performance cycling gear that is both comfortable and stylish. Assos is known for its innovative approach to design and its use of cutting-edge materials and construction techniques such as the “Click Fit” system. Assos has a strong reputation in cycling and has been worn by countless professional cyclists over the years. The brand has helped win hundreds of medals at the Olympic and World Championship level and is highly regarded for its dedication to performance and quality. Despite its success, Assos remains committed to its core values of innovation, experimentation, and a relentless pursuit of excellence.